This salon is born from a deep desire to do more than what is currently on the market in terms of beauty services, beauty products and beauty education. Having two passions, esthetics and education, can be both a blessing and a curse. Right out of high school, when I was studying Education at university, beauty was still a very important part of my life, so much that I was writing beauty columns in the student paper and in the Acadie Nouvelle, a local French paper. So much, that when I finished my degree, I decided to enroll in beauty school. That was the best decision I have ever made in my life; it was by far my best year in terms of professional development. When you are doing something you love, everything around you seems easier.

Early On

In order to grasp the full extend of my obsession with beauty, we have to go back to when I was around 9 or 10 years old with my mom’s Woman’s World magazines. One day I got curious and started flipping through the pages of one of the issues stacked into the magazine rack. Nothing really grabbed my attention until I fell on an article about “summer beauty”. I was so fascinated that I asked my mom if I could cut out and keep the article. At that moment, I remembered seeing a box-full in the basement as they often used magazines and newspapers to start up the fire in the wood furnace. I rushed down to grab the box and spent the whole afternoon cutting out all the beauty articles to create some sort of beauty “scrapbook”. Over the years, more and more scrapbook pages started to pile up in what later became a 3-inch binder full of some of the best beauty articles I could find. Now with the Internet I do not need to buy magazines anymore, but I have kept the binder as I reminder of where it all started and often look through it for inspiration for my blog. Another turning point in my beauty journey is when I started high school. I never had much eyebrows and a young kid once asked me what had happened to my eyebrows. Needless to say that it’s all it takes to create a complex in a 14 year-old. That’s when I started to research about brow shapes, colors and products. I started to pencil them in and have never stopped since. I can say that my eyebrows stayed with me through “thick and thin”.

The Beginnings

Fast forward past my university years studying to become a teacher and then esthetics college. I worked a few years in the beauty industry, first as a cosmetician, then as a facialist onboard cruise ships that took me to the UK for intensive training and then on cruises in Alaska and the Caribbeans. Next, I was a medical visitor and trainer for a dermo-cosmetic skincare company, training doctors, pharmacists and cosmeticians in the Atlantic region. Those three experiences combined, along with the book “Transform Your Skin Naturally” by Dr. Ben Johnson which I stumbled upon in 2011, helped tailor the strong opinions and values I have about skincare today.

The Journey

I then started to really miss the teaching world, or I thought I did. I decided to start teaching esthetics, makeup, nails and electrolysis in a local college and did so for 5 years. The restraints of the provincial curriculum and realizing that not everyone in the class will be as passionate and serious as I am eventually got me considering other opportunities. That’s when I started to put the salon together, a dream that I had left on the back burner for too long. Like Tony Gaskin said, “if you don’t build your dream someone will hire you to help build theirs.” In 2014, I had the opportunity to be trained by award-winning international lash and brow educators, and I have kept updating my techniques since then. I opened my very own beauty salon, Genevieve Esthetics, in September of 2015.


I now have the opportunity to make a difference in the beauty industry by educating the general public and also beauty professionals on my very own knowledge and beliefs that come from my experience in cosmetics, high-end esthetics and the medical field. That’s the best gift I could have ever wanted and that is my mission in life. I can live both of my passions fully everyday; I have amazing clients and I teach nationally for companies with superior products that are recognized worldwide. When I am not busy doing esthetics or working on my trainings, I spend my free time researching for my skincare blog, watching videos on YouTube, practicing new techniques and testing new products.

I hope you enjoyed knowing a little more about me and I can’t wait to learn about you!


  • Licensed Esthetician
  • Licensed Esthetics Instructor Level 2
  • Aromaspa and Facials Level 1
  • 2 Osmosis Skincare Certifications
  • Sugaring Basic & Advanced
  • 8 Lash & Brow Certifications
  • CND Shellac Pro & Master Painter

Professional Associations

  • Association of Holistic Skincare Practitioners
  • National Aesthetic Spa Network
  • Innovative Skincare University
  • Active member of the Cosmetology Association of New-Brunswick
  • Member of the Education committee and the Examining & Licensing committee with the Cosmetology Association of New-Brunswick